Use case · Startup PR
Humanize an AI press release: get past the newsroom filter.
The Pro · Startup press release preset is calibrated for what French journalists expect.
AI-written press releases are often thrown out by journalists: too many superlatives, too few facts. Rephrase fixes that, puts the figures back up front, adds the quotes, respects the inverted pyramid.
Recommended preset : pro_cp_startup
Why a raw AI press release is systematically discarded
French journalists receive dozens of press releases a day. In 2026, they spot the AI-written ones at a glance: hollow superlatives ("revolutionary", "one of a kind", "strategic"), no precise figures, generic CEO quotes with no personality, meta conclusions that add nothing. The release goes straight to the trash, before the journalist even reads past the lead.
A good startup press release respects the inverted pyramid (the essential info in the first sentence), relies on dated and sourced figures, contains quotes that genuinely convey the founder’s tone, and fits on one page at most. That is exactly what Rephrase produces from a raw AI draft.
Humanize a startup press release in 3 steps
One: generate the first draft with ChatGPT, Claude or Mistral, passing the factual elements (funding figures, investor names, key dates, raw CEO quote). Two: run the result through Rephrase with the Pro · Startup press release preset. Three: get back a release structured as an inverted pyramid, stripped of hollow superlatives, ready to send to newsrooms.
For releases aimed at specialized media (tech, finance, B2B), always add a figures box and a personal quote from the founder: that is what makes the difference between a release that ends up in the trash and one that gets picked up.
Undetectable and publication safe
Rephrase uses no doctored typography tricks (invisible characters, substituted Cyrillic letters) that could be flagged by the anti-plagiarism tools some newsrooms use. The release passes the main public AI detectors (ZeroGPT, GPTZero, Originality) while keeping a natural readability for the journalist who reads it.
For the full tool overview, see our humanize an AI text page.