Glossary

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness: Google’s quality framework.

Google’s framework for assessing the quality of web content. Experience: the author’s direct lived experience. Expertise: proven competence. Authoritativeness: external recognition. Trustworthiness: reliability. In 2026 this framework carries a lot of weight: generic AI content without these 4 dimensions is systematically disadvantaged.